Gramicci
Bold Retail Installations with Lasting Impact
Client: Gramicci (via a Manchester-based design studio)
Location: Shoreditch & Covent Garden, London
Scope: Pop-up shopfront, experiential event branding, production & installation
The Brief
A Manchester-based design studio got in touch after discovering MJCP while researching display graphics partners in London. They needed support on a high-profile project for Gramicci, a globally recognised outdoor and climbing brand known for its authentic style and adventurous spirit.
The brief? To design, produce, and install a bold, on-brand pop-up shopfront in the heart of Shoreditch – with a tight turnaround and no room for error.
Our Approach
We began with a detailed consultation, advising on materials, finishes, and the best production methods for maximum visual impact. Once the quote was approved, we moved swiftly into production and coordinated a seamless install that brought the creative vision to life.
The result was a striking street-facing presence that immediately drew attention – and earned glowing feedback from both the studio and their client.
Building on Success
Impressed with our speed, attention to detail, and problem-solving, the studio came back to us with a second, even more ambitious challenge:
Transform Gramicci’s Covent Garden store into a traditional British pub – for one day only.
For this unique event, we helped turn a retail unit into "The Climbers Arms", complete with:
A custom faux hanging pub sign
Bespoke fascia boards
Stained-glass window graphics to mimic a traditional pub aesthetic
The key was achieving authenticity while ensuring all elements could be installed and removed efficiently – without damaging the storefront.
Execution
MJCP handled everything from creative consultation to final install, working closely with the design team to bring their concept to life.
We sourced appropriate materials to match the aged pub aesthetic, advised on mounting solutions, and coordinated on-site logistics for a smooth same-day turnaround.
The Outcome
Deliver under pressure
Problem-solve creatively
Bring ambitious retail experiences to life
Both projects showcased MJCP’s ability to:
The campaign not only stood out visually – it also contributed to strong social engagement and brand visibility during a key moment for Gramicci.
What We Delivered
Creative consultation
Materials & production management
High-impact visual graphics
Seamless installation & removal
Whether it's a pop-up, an experiential retail space, or a brand activation, MJCP can help you turn bold ideas into reality – quickly, creatively, and reliably.